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Forty years ago, in 1964, HASBRO created GI JOE, the first " action figure " for boys. His size of 12-inches (30cm), his numerous articulations and his realistic accessories very quickly made him the modern reference in the toy domain.

Better known in Europe under the name ACTION MAN, this articulated adventurer was exploited under various names throughout the world.

In France that was ACTION JOE from 1976 to 1981.

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